Get closer to
the game 👀
Showcasing Canadian hoops stories since 2019.
What we do
In The Fourth is one of Canada's largest niche sports media brands, bringing together all levels of amateur basketball and beyond through storytelling and digital community building. Download our 2026 Winter Media Kit to learn more about what we do and how we can work together.
8.2M
Instagram post views (Sept-Dec 2025)
32.1K
Accounts reached per post (Sept-Dec 2025)
180K
Post interactions (Sept-Dec 2025)
Est. 2019
Building Canada's amateur basketball digital community for over five seasons
12K+
Followers on Instagram
375+
U SPORTS, NCAA, and FIBA games filmed/covered in-venue
8.2M
Instagram post views (Sept-Dec 2025)
32.1K
Accounts reached per post (Sept-Dec 2025)
375+
U SPORTS, NCAA, and FIBA games filmed/covered in-venue
180K
Post interactions (Sept-Dec 2025)
Est. 2019
Building Canada's amateur basketball digital community for over five seasons
12K+
Followers on Instagram
Where you've probably seen us 👋
We are proud to have been credentialed media members for some of the largest basketball events in North America.
